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Robert L. Howie, Jr.
Chief Marketing Officer
Robert Howie oversees global marketing for the firm. In 2010, he was selected by the Chief Marketing Officer Institute as one of the top ten CMOs in the U.S. Howie led the promotion of the Balanced Scorecard (BSC) to its position as the dominant strategy management philosophy in business, government, and non-profit institutions worldwide. He is the director of the Palladium BSC Hall of Fame for Executing Strategy®, recognized globally as the gold standard of strategy management. Most recently, Mr. Howie was president of Balanced Scorecard Collaborative (BSCol), Palladium’s education, training, certification, and research division. A cofounder—with Dr. Robert Kaplan of Harvard Business School and Dr. David Norton—of both BSCol and Palladium, Howie continues to oversee these programs. He is the only westerner to serve as a three-time judge for the eponymous Mohammed Bin Rashid Al Maktoum Business Award, presented by the vice president and prime minister of the United Arab Emirates and ruler of Dubai, and the standard of business performance excellence in that country. Howie has 25 years of experience in management consulting, marketing, market research, and publishing. A former consulting editor to BusinessWeek Executive Programs, he is the author or co-author of several BusinessWeek and Forbes magazine special sections on contemporary management issues, and the creator and chair of numerous executive business conferences worldwide. He is the founding publisher of Balanced Scorecard Report, distributed by Harvard Business Publishing. He has advised a wide variety of clients such as the Abu Dhabi government, the Massachusetts Institute of Technology/Sloan School of Management, the McGraw-Hill Companies, and the U.S. Department of Defense. He previously served as vice president of marketing for Renaissance Worldwide, Inc., director of emerging technologies consulting at DMR Group, Inc., and vice president and general manager of The Yankee Group, Inc. He holds undergraduate and graduate degrees from Boston College.
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