"Our philosophy of management translates an organization¹s strategy into a set of objectives, measures, targets, and initiatives and aligns the organization to them. Research shows that 70% of organizations with a formal strategy management process report performance results greater than those without such a process. To execute your strategy, you need to build a comprehensive management system‹and know how to use it."
- Drs. Robert S. Kaplan and David P. Norton, Palladium founders and creators of the Balanced Scorecard, strategy map, and Kaplan-Norton strategy management system
Together, Drs. Robert S. Kaplan and David P. Norton are the co-authors of eight Harvard Business Review articles and five books: The Balanced Scorecard, The Strategy-Focused Organization, Strategy Maps, Alignment, and The Execution Premium.