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Borusan Lojistik

Industry: Transportation and Warehousing

Inducted: 2009

Regions: emea

Country: Turkey

Announcement Excerpt:

Turkey’s leading logistics company, Borusan Logistik—part of $3.5B Borusan Holding—had the foresight to see the economic downturn coming, and acted early to prepare. They adopted the five principles of a strategy-focused organization with impressive pre- and post-BSC results: revenue up five fold, profits almost seven fold, a near-tripling of market share, and customer satisfaction up 42%. “Management has created long term value and made extensive use of the BSC as part of the DNA of our culture.” said Agah Ugur, CEO of Borusan Holding. Adds Kaan Gurgenc, General Manager of Borusan Logistik, “The BSC has helped us keep a step ahead of our competitors, even in a slow economy. We think that when uncertainty is rampant, the BSC—which we use as a management tool from the formulation of our strategy to its execution—gives us a greater competitive advantage than ever before. Those who do not understand the wisdom that lies behind our performance and our speed call us ‘lucky’. We will continue to be ‘lucky’ by executing our strategies.”

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