Country: United Arab Emirates
This company, known as "du," incorporated in 2005, is an integrated telecommunications service provider across the UAE region. Since its inception du has relied on its Balanced Scorecard to manage strategy. Recently du shifted its strategy to focus on profitable growth by improving the customer experience. It has experienced a compounded annual growth rate of 55% in five years of operation and recently reached the impressive milestone of five million mobile customers. Du is growing in a highly competitive market.