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Sprint Nextel

Industry: Information

Inducted: 2006

Regions: americas

Country: United States of America

Announcement Excerpt:

Sprint Nextel offers a comprehensive range of wireless and wireline communications services bringing the freedom of mobility to consumers, businesses and government users. Sprint Nextel is widely recognized for developing, engineering and deploying innovative technologies, including two robust wireless networks covering nearly 282 million people and serving more than 51 million customers at the end of third quarter 2006; industry-leading mobile data services; instant national and international walkie-talkie capabilities; and an award-winning and global Tier 1 Internet backbone. Headquartered in Reston, VA, Sprint Nextel had over $44 billion in annual revenue in 2005. According to CEO Gary Forsee: “The Balanced Scorecard has helped Sprint Nextel maintain our focus on our destination, which is our mission. Our strategy is the roadmap to get us to that destination, and the Balanced Scorecard helps us stay focused by providing the framework to monitor our progress against our strategy. Over the past 12-18 months, we have been focused on transforming our assets for a new competitive environment and a new future. At the same time, we have had to integrate multiple companies… [and complete] a major spin-off. By themselves, any of these individual initiatives is a daunting task, let alone all of them taken together. The Balanced Scorecard has helped us remain focused by providing a framework to prioritize and synthesize these complex strategic objectives into operational goals and metrics. Our senior leadership team meets regularly to monitor our progress against these strategic goals utilizing the Balanced Scorecard. This allows us to see where we’re meeting our objectives and to proactively identify when we need to take corrective action where we are not on track.”

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