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Strategically Speaking September 2015: How Can You Align Culture with Strategy?

In this series, Palladium asks expert strategy practitioners to share their experiences and opinions. We asked:

Culture is “the way we do things around here.” It the result of long-established behaviours, norms, rituals and accepted ways of working that employees collectively practice. Strategy, on the other hand, is the unique way the business model will deliver success against medium- to long-term goals.

But what happens when the ingrained organisational culture is misaligned with a new strategic focus? For instance, how can an organisation that has long succeeded by doing business in a conservative, risk-averse manner shift to an entrepreneurial, risk-embracing strategy? What must organisational leaders do to align the culture with the strategy and, crucially, keep it aligned?