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Successful Strategy Execution: What Does It Look Like?

Robert Kaplan and David Norton have written extensively about how organisations can use the Balanced Scorecard (BSC) as the central organising concept for an integrated strategy management system. In this article, Norton shares his thoughts and observations about how the most successful adopters of this management tool — members of the Balanced Scorecard Hall of Fame® — use this approach to achieve improvements in financial performance. Norton explores the role of execution measures — and achievement measures — within each of the four BSC perspectives.